It’s not that worse things haven’t happened in the past two weeks, because they have. From the devastating tragedy in Mumbai to continued layoffs, foreclosures, and the dismal economic forecast, the recent announcement that Napa Valley’s Copia has filed for bankruptcy seems like small potatoes. But the news still hit me hard.
My husband and I went to Copia — wine country’s paean to food, wine, and the arts — in July 2006, during our first-ever vacation from our kids. My mother-in-law, visiting from Dallas, agreed to watch the boys so we could have a little time away. In a twist of unfortunate timing, the region experienced a massive heat wave that weekend, with temperatures in Napa and Sonoma nearing 110 degrees.
But Copia was an oasis. As we paid our admission and entered the building, my breathing quickened almost imperceptibly. A whole museum devoted to food, wine, and cookery! Due in part, I’m sure, to the scorching heat outside, the air-conditioned museum was quite crowded, but visitors gave one another wide berths and the space never felt cramped.
We wandered the first floor, then rounded a corner and came upon several long tables set up for a plum tasting. Scores of plum varieties and hybrids were sliced and laid out for sampling. We savored plum after plum, and grabbed index cards and pencils so we could jot down our favorites and share feedback with the local growers, all of whom stood by to answer questions and interact with visitors. It was all so, I don’t know, California.
Some people assume Copia to be highbrow or elitist, but that wasn’t my experience. It was a friendly place filled with approachable, knowledgeable people and a diverse array of visual, sensory, and culinary displays.
The part that moved me most was a photography exhibit with portraits of career waitresses. Not a glamorpuss among them, these women had spent their lives working in diners, truck stops, and coffee shops across the U.S. Accompanying plaques described who they were, where they lived, and why, in their own words, they continued to find great personal satisfaction in their largely low-paying jobs, even though many of them — in their 60s and 70s — had been on their feet for decades.
I looked at these portraits and thought, truly, how terrific it was for a museum to celebrate a sector of the food industry that’s so often overlooked. These were not celebrity chefs, or fly-by-night actresses waiting tables on their way to their next audition; they were hardscrabble, everyday women, and Copia thrust them proudly into the limelight, in full color.
Copia deserves to remain open not just for its wine tastings and visits by brand-name chefs, but so people like me and you can remember just how important a role food — and the people who grow it, produce it, cook it, serve it, and enjoy it — plays in our ever-more harried, complicated lives.
Cheryl Sternman Rule is a San Jose-based food writer, a contributing editor at Eating Well, and the creative force behind the blog 5 Second Rule.
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1. by Marni on Dec 8, 2008 at 2:27 PM PST
I, too, am so sad that it is closing. I think it was two years ago that I flew up from Los Angeles just to spend a day there for the Chocolate Festival. And it was hands down one of the best (if not sickening) days of my life. I even have a photo with Alice Medrich from the event. It’s also the day I was introduced to Charles Chocolates which is now at the top of my list. It’s all thanks to Copia for putting on such a spectacular event. I want more events like it. They can’t close!!!
2. by Sophia Markoulakis on Dec 8, 2008 at 2:48 PM PST
Was also sad to hear that the inevitable finally occurred. Often, first impressions are the most lasting and this is the case with COPIA. It positioned itself as an elite food destination, with its high admission prices and lofty exhibits. It took years for them to figure out that the only way to survive was to appeal to the masses and offer lower admission fees, cooking classes, educational workshops, and free tastings (with paid entrance). Even their beautiful gardens have a hands-off design. Unfortunately, people from all over the world visit Napa to taste wine, not visit COPIA and therein lies their most tragic marketing blunder.
3. by Charmian Christie on Dec 11, 2008 at 3:58 PM PST
I’ve never heard of COPIA but it sounds like a place worth saving. We are getting so far removed from the origins of our food and how to prepare it, this kind of experiential museum is very important.
I wish we had something like this where I live.
4. by rozcummins on Dec 11, 2008 at 9:48 PM PST
Wow. I had no idea this was going on. I can’t believe that there aren’t a few California-based food manufacturers or vineyards that can’t be persuaded to step in, even in these difficult times.
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