Let’s get this out of the way: What follows are blatant product endorsements. You won’t see these very often in this spot, but once in a while, if we find something really excellent, we’ll tell you about it.
The way I see it is if we’re going to buy things — which most of us do every day without thinking too much about it — they might as well be really good things, things that benefit us in more than one way. When it comes to food, the things we buy should almost always enrich our bodies, they should be created in a way that’s not unfriendly to the planet, and they should taste good.
Bob’s Red Mill whole grains and other packaged mixes are so wholesome, I’ve come to depend on them. (Just this morning we ate Bob’s steel-cut oats with grated apple, cinnamon, and toasted pecans.)
For years, I’ve bought the flour, the oatmeal, the bran. I’ve bought the pancake mix for lazy mornings, and I’ve bought flaxseed, which I’ve sprinkled on yogurt and granola. Each Bob’s product was packaged with the same old-fashioned label, the same rendering of the jolly Bob. For a long time, I wondered if he was a real person or was more like Santa, whom he resembles.
Now I know. Megan Holden’s interview shows Bob Moore to be the kind of person you want making the food you eat. Here’s a quote:
I’m involved in a business that manufactures products that I profoundly believe in. Whole grains have always been a basic staple of the human diet.
Although Moore himself says he “manufactures products,” his goods are minimally processed — unlike so many foodstuffs in the grocery store these days. Many of them are organic, although, as Moore says in the interview, it’s not easy to find sources for all the organic products people would like to buy.
Megan asked Bob Moore for nutritional advice:
Stay away from empty calories. There is zero redeeming value in most soft drinks; they’re worthless. They jack up the body’s blood-sugar level, only to let it down in a few minutes. Then you crave more “stuff” that elevates it again — more pop, candy, donuts, cigarettes. It’s a never-ending, vicious circle that many of our young folks never get off of.
The manufacturers of these products are continually and subtly keeping pressure on young people. Forty-three percent of kids are overweight and shouldn’t be eating any of it. We should take it off the shelf. Since we can’t, my advice to you is don’t eat it, for your kid’s sake. Be selective.
Even though I’m not averse to the occasional Voodoo doughnut or Izze soda (oops, more products — and not virtuous ones), Bob strikes me as a good-sense kind of person. I’m happy to buy his whole grains and to suggest that you too might check them out.
Another product I’ll soon be buying are Castor & Pollux organic pet treats for our dog, Cricket. Culinate co-founder Mark Douglas met one of the proprietors from this Portland company at a conference last week and brought back a few samples; Cricket gobbled them up, and despite the fact that she’s a dog, especially liked the cat treats.
Is it OK to buy cat treats for my dog?
Pull up a chair. Here’s the spot for dispatches from Editorial Director Kim Carlson and, occasionally, others on our staff.
Want more? Comb the archives.
A father’s legacy
The vegetarian-cooking pioneer
Barbecue, tamales, cocktails, and more
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