Suspicious about the health claims on all those packages of “probiotic” yogurt? So were a lot of other consumers. As Consumer Reports pointed out last fall, yogurt manufacturer Dannon has agreed to settle a class-action lawsuit over the labeling on its Activia yogurt products, which claimed to boost immunity and regulate the digestive system.
As former Health+Food columnist Catherine Bennett Dunster noted here two years ago, probiotics — she defined them as “live microorganisms that can be found in food and dietary supplements” — are indeed good for you, but manufacturer claims about their benefits might not live up to their own hype.
The chief result of the Dannon settlement — apart from raising awareness about product labeling — is a $35 million fund set up by the company to reimburse customers who bought the controversial products. If you think you qualify, check out the website set up by the prosecuting law firm.
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1. by cynthia ryan on Dec 18, 2010 at 8:57 PM PST
t’s about time the government stepped in and did something about all these ridiculous advertising claims and gimmicks.
I used to use Activa before I stopped using all commercially flavored yogurts. We now just buy the White Mountain Bulgarian whole milk yogurt (not to be confused with Mountain High brand). As far as my ‘digestion’ is concerned, it ‘works’ every bit as good, is far tastier -with a bit of my homemade low-sugar jam, maple syrup or agave nectar on it - or even plain, and less expensive.
Buying White Mountain also supports a more local economy rather than the ‘gi-normous’ industrial faux foods corporation.
Just a thought
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