Not all products labeled “organic” are 100 percent organic. If an ingredient accounts for less than 5 percent of a product’s total weight, it doesn’t have to be organic — a loophole that’s long been a boon for beer producers, who would have to spend two to three times as much to buy certified-organic hops.
That might change in the next few years, though, since the National Organic Standards Board may soon require organic beer to contain organic hops. This could be good — or not. As the Oregonian reported:
Organic yields are lower and less predictable than conventional harvests, [says Jim Solberg, the co-founder and CEO of Indie Hops], worrying brewers in an industry that relies on multi-year contracts with farmers. And beer drinkers, unlike consumers of other organic products, don’t seem as willing to pay big premiums for organic beer.
Will you pay more, or not?
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1. by stephen cochenour on Oct 29, 2010 at 6:42 AM PDT
Haven’t we heard this, “Organic yields are lower,” type of comment before? In the vegetable world, these comments about yields came out pretty quickly, but as time has gone on there have been more and more studies done that show that organic vegetables produce as much, or better, than the conventionally grown. Granted, the hop is a perennial plant, and that has it’s own unique needs in cultivation, but I don’t think it will be long before organically grown hops will produce as well as conventional hops.
As an Organic farmer myself, I’ve had to take time to educate consumers on what “Organic” means and how it impacts their food. Perhaps the National Organics Standard Board should consider helping to fund some consumer education on what an “Organic Beer” really means. Maybe some material that the craft brewers could offer to their customers.
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