A health claim on any food item is a red flag that it’s processed junk. I prefer to get my micro-nutrients from macro foods, thanks very much!

Amen, Coco!
Redux of what I said elsewhere: it’s about time the government stepped in and did something about all these ridiculous advertising claims and gimmicks.
I used to use Activa before I stopped using all commercially flavored yogurts. I got disgusted with the amounts of sugar I was getting in all these ‘flavored’ yogurts - in addition to the expense.
We now just buy the White Mountain Bulgarian whole milk yogurt (not to be confused with Mountain High brand). As far as my ‘digestion’ is concerned, it ‘works’ every bit as good, is far tastier -with a bit of my homemade low-sugar jam, maple syrup or agave nectar on it - or even plain, and less expensive.
Buying White Mountain also supports a more local economy rather than the ‘gi-normous’ industrial faux foods corporation. Just a thought