A man and a strawberry plan

How one farmer is changing the way we grow strawberries

By
June 2, 2011

To judge by its cover, Saveur magazine’s June/July 2011 issue (Issue #139, if you’re keeping track — and you might have to, since very little of the issue is available online) is all about barbecue.

But buried inside is a profile of California farmer Jim Cochran, whose Swanton Berry Farm has, in the words of author Tracie McMillan, “unlocked the secrets of growing strawberries without pesticides and paying workers a fair wage to do it.”

Sure, Cochran’s is only one farm. But as McMillan notes, Cochran’s methods — which include asking customers to pay a premium for a berry that, in addition to being clean and fair, also tastes fabulous — are being imitated across the country by major berry producers, including behemoth Driscoll's.

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1. by Mike Lieberman on Jun 2, 2011 at 8:37 AM PDT

This would be great if it caught on. I am so hesitant to buy strawberries these days because they are sprayed so much.

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