A man and a strawberry plan

How one farmer is changing the way we grow strawberries

June 2, 2011

To judge by its cover, Saveur magazine’s June/July 2011 issue (Issue #139, if you’re keeping track — and you might have to, since very little of the issue is available online) is all about barbecue.

But buried inside is a profile of California farmer Jim Cochran, whose Swanton Berry Farm has, in the words of author Tracie McMillan, “unlocked the secrets of growing strawberries without pesticides and paying workers a fair wage to do it.”

Sure, Cochran’s is only one farm. But as McMillan notes, Cochran’s methods — which include asking customers to pay a premium for a berry that, in addition to being clean and fair, also tastes fabulous — are being imitated across the country by major berry producers, including behemoth Driscoll's.

There is 1 comment on this item
Add a comment
1. by Mike Lieberman on Jun 2, 2011 at 8:37 AM PDT

This would be great if it caught on. I am so hesitant to buy strawberries these days because they are sprayed so much.

Add a comment

Think before you type

Culinate welcomes comments that are on-topic, clean, and courteous. For the benefit of the community we reserve the right to delete comments that contain advertising, personal attacks, profanity, or which are thinly disguised attempts to promote another website.

Please enter your comment

Format: Bare URLs are automatically linked; use this style: [http://www.example.com "place text to be linked here"] for prettier links. You may specify *bold* or _italic_ text. No HTML please.

Please identify yourself

Not a member? Sign up!

Please prove that you’re not a computer

Our Table

Joy of Cooking app

A new tool for the kitchen

The latest in our collection of cooking apps.

Graze: Bites from the Site
First Person

The secret sharer

A father’s legacy

The Culinate Interview

Mollie Katzen

The vegetarian-cooking pioneer


Down South

Barbecue, tamales, cocktails, and more

Local Flavors

A winter romesco sauce

Good on everything

Editor’s Choice