Tasty feedback

Fundraising for kids via food

By Culinate staff

March 14, 2011

The World Food Programme, a global anti-hunger effort by the United Nations, recently launched a social-media fundraising campaign titled WeFeedback. The concept? Get food to hungry kids, either by embedding a widget on your website or blog, or by entering foods in an online calculator before donating dinero to the program. There’s also an interactive map showing who’s donating what around the world, and a blog about the program. The idea isn’t just to drum up cash but to get people talking about their favorite foods and how much, say, a pan of brownies might be worth to kids around the world.