One of the modern animal-rights movement’s early successes, a generation ago, was raising awareness about the conditions under which baby calves were raised for meat. As a result, veal consumption plummeted. In the past few years, though, the veal industry has started implementing reforms, chiefly allowing calves freedom of movement and raising them on grass.
Bon Appétit magazine recently took note of the Strauss company’s efforts to treat calves humanely, noting in its March issue that the veal industry was finally getting onto the “grass-fed, humanely raised, free-range, and sustainable” bandwagon. Strauss’s term of art for their product? “Free-raised.”
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1. by caleb bo baleb on Feb 25, 2010 at 2:21 PM PST
oh, i hope those calves will not be fed exclusively on grass. perhaps some of mother’s milk will be allowed as well.
2. by Caroline Cummins on Feb 25, 2010 at 11:09 PM PST
I gather that “raised on grass” means the calves get to live, you know, like calves -- on the pasture with their moms.
3. by Lori Dunn on Feb 26, 2010 at 8:19 AM PST
Caleb and Caroline -
Thank you for your posts. Strauss Free Raised veal calves are born & raised in pasture with their mother and herd, have unlimited access to mother’s milk and pasture grass. The are naturally antibiotic and hormone free.
All calves are sustainably raised by American family farmers and ranchers. Because our calves enjoy a natural-intended diet, you will notice the veal is naturally rich in color - this is due to dietary iron consumption.
These centuries-old raising methods, combined with the hertiage French stock we use, Limousin, provides a product that is very low in choleserol and fat, so it is a humane and healthy choice.
You can learn more about our passion & philosophies at freerasied.com or visit a local Whole Foods Market location to purchase product.
Sincerely,
Lori Dunn
Strauss Brands
4. by Sydney on Feb 28, 2010 at 12:52 AM PST
Well, no. I won’t eat it again. Not only that but I quit eating all flesh then went further to eliminate dairy and eggs from my diet as well because not only the calves are killed (and most treated terribly while being raised to death age) but all the animals are. Death is just delayed for the females but even Straus’ ladies hit the slaughterhouse in the end.
True, Straus was among the few select dairies I would consume dairy from at the end but not everyone can access Straus. I’m glad Straus is there and raising consciousness and fighting for real, not tainted organics among their other efforts (such as returnable glass bottles and non-homogenized milk) but I know too much now to ever go back even if my health hadn’t improved drastically by dropping all the animal products from my diet.
And sadly, there isn’t enough planet for all the animals, whether dairy, layer hens or meat animals, to be raised to meet current consumption the Straus way (or even the industrial way as it’s killing our planet quite quickly now).
5. by Caroline Cummins on Mar 1, 2010 at 8:41 PM PST
Sydney --
The California-based Straus Dairy isn’t the same as the Wisconsin-based Strauss company that raises veal. Admittedly, this is an easy confusion to make, since they’re both in the cow business. Just didn’t want you to shun Straus thinking it was Strauss — if you ever decide to consume dairy again, that is.
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