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Olive-oil marketing

From Caroline — Blog by Caroline Cummins

January 29, 2009

man, shopping for oils is so dang confusing. i realized last night that a bottle of spectrum olive oil that i’d bought in a hurry a few weeks ago — Omega-3 Olive Oil — was “omega enhanced” because it has flaxseed oil added to it. um, aren’t you supposed to keep flaxseed oil in the FRIDGE?

sure, i know all liquid oils will last longer if i keep them in the fridge, but olive oil gets thick and cloudy in the fridge, and it’s usually pretty shelf-stable anyways. unlike flaxseed oil.

should i chuck my omega bottle? it doesn’t taste rancid yet. but i’m annoyed. and the bottle doesn’t say anything like “refrigerate after opening” on it. durr!

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